Wednesday, March 28, 2007

The Benefits of Supporting Your Local Businesses

You may have noticed that we include the term "real local florist" on our website. We do this to insure that people know that European Flower Company is owned by and employs local residents, that we have a physical retail flower shop at 1284 Washington Street, that we are contributing to the local economy and tax base and that we will fill your order to full value. Through our business, we have made a major financial investment in Weymouth and will be here for many years to come. We guarantee our flowers for five days (although we frequently are told that they last much longer) and, if for any reason, you have an issue that needs to be resolved, we will resolve it promptly.

When ordering online, a florist listed as "local" may not be in the state, let alone the town you are searching for. These "order gatherers" frequently use bogus local addresses so that they will show up as a "local" on yahoo maps and other search engines. They will not be delivering your flowers themselves but will pass along or "wire" your order to a real local florist in your town but at nowhere near the price you paid for the order.

Most "order gathers" keep over 25% of the money you paid for the order, sending only 73% of the price paid to the local florist who is actually making and delivering your flowers. The local florist receives the order (at the discounted price) and will fill it to this value. Doesn't sound quite right, does it?

Most local florists have websites that allow for easy online ordering and all local florists are happy to take an order over the phone. When you order through a real local florist, your order will be filled to full value and your dollars will be kept in the community.

If you are not familiar with the name, always check to make sure that an online listing is a real local florist. Mapping the listing won't help as "order gatherers' use fraudulent local addresses to trick customers into thinking they are a local business. The easiest way to check on a florist's location is to call the listed phone number and verify the physical shop address by telling the person who answers the phone that you would like to "come in in person to pick something out".

Hank Phillippi Ryan did an investigative report of an "order gatherer" , a real local florist and a local dissatisfied customer. Please click on the link below to view her report.